SWAROVSKI.
30 countries across multiple continents, 2021.
In store object production.
As part of the brand’s redesign:
Production of twenty 3D scans of the brand's mannequins in Sweden.
200 hyper-realist sculptures in chrome paint finishes.
Installation in 30 flagship stores around the world.
3 month lead time.
A 30 person team: (1 artistic director; 4 hyper-realist sculptors; 20 molders; 4 chrome experts; 1 project manager.)
"The Wonderlab is an idea, an imaginary place that symbolises the quintessence of Swarovski. From now on, it will be an inexhaustible source of inspiration for us."
Giovanna Engelbert
Global Creative Director, Swarovski Group.